The Studio

The Studio is your creative workshop. It's where Roadie helps you make things — gig posters, social-media posts, cover art, merch ideas, your bio, an email to your fans — and where every one of those pieces lands so you can find it again.

You'll find it in your dashboard sidebar under Studio.

Making something

At the top of the Studio you'll see a row of recipes — one for each kind of thing Roadie can make:

• Gig poster — an image for your next show, with the details built right in.
• Social post — an image for Instagram or wherever you post, plus a caption if you want one.
• Album cover — art for a single or release.
• Merch design — artwork you can put on a shirt or print.
• Logo — a clean, iconic mark for your band. Make one early — it becomes your site logo and Roadie reuses it everywhere (merch, posters, posts), so it ties your whole brand together.
• Bio & blurbs — your story, written in your voice.
• Email to fans — a message that goes out after you approve it.

Pick a recipe and Roadie opens up, already knowing what you're trying to make. Tell it what the piece is about — the show, the single, the vibe — and it gets to work. You're always in control: Roadie shows you what it made, and nothing goes out to fans until you say so.

Start from a look

Describing a poster or cover in the abstract is hard — so for posters, covers, and merch, Roadie can show you a few directions first. Ask for one and it'll often say "want to start from a look? here are three" and pull up three on-genre options to react to. Pick the one that feels right, and Roadie makes it yours one of two ways:

• Make one in this style — Roadie generates a brand-new image guided by the look you picked, then drops your real text on top. You get something fresh that's clearly in that direction.
• Use this look — Roadie takes the look as-is and lays your details right onto it. Quick, and it doesn't count against your monthly image limit.

Not feeling any of them? Hit Surprise me — make a fresh one and Roadie generates from scratch. It's the difference between an art director showing you options and a slot machine — pick a direction, then refine from there.

"Where do I…?" — just ask, and Roadie takes you there

You don't have to hunt through the dashboard. Ask Roadie things like "where do I set up my tip jar?", "how do I get paid?", or "where do I add a show?" — and it'll answer and show a "Take me there →" button that opens the exact page and highlights the right control. Less hunting, more doing.

Your library

Everything Roadie makes for you is saved to your library at the bottom of the Studio — posters, covers, posts, photos, your site's hero image. Each piece shows where it came from (AI-made, a royalty-free stock photo, or your own). From here you can reuse a piece, download it, or put it to work on your site.

This means nothing gets lost. Make a poster today, grab it for a flyer next week.

Open it, look close, and put it to work. Tap any image in your library to open it full-screen on a dark backdrop — tap the image again to zoom in to full resolution (on your phone you can pinch to zoom too), and tap the backdrop or press Esc to close. From the bar across the top you can Download it (it saves a real file with a tidy name, not a browser tab), Print it (opens a clean, chrome-free print page and pops the print dialog for you — handy for a flyer or a poster), and Use on a product — that last one drops the design straight into setting up a print-on-demand item, no re-uploading. And here's the new part: any image works on a product now, not just ones you made as merch. A gig poster, a social graphic, cover art — if you love it, you can put it on a shirt. You can also Remove a piece from right there in the viewer.

Tidying up. Not every try is a keeper, and that's fine. If a piece isn't right for your brand, open it and hit Remove (or use the ✕ in the corner of the tile) to take it out of your library. Removing a piece just takes it out of the Studio — it won't show up here anymore — so you're left with only the images you actually want to use.

A few good things to know

• Images are studio-quality, included. Roadie makes great images — no upgrade, no add-on, it's part of your $20. Behind the scenes it's gotten smarter: posters now get their text from Roadie itself (clean, correct lettering laid over the art), so the show name and date are always spot-on — no more garbled type. They're generated fresh each time, so two tries on the same idea won't look identical — that's normal. If one isn't quite right, ask for another.
• Your logo anchors everything, and Roadie reuses what you've already made. Make a logo once and Roadie sets it as your site logo and reaches for it on merch, posters, and posts so your brand stays consistent. And when a poster just needs a new date or venue, Roadie can put the new details on a poster background you already loved instead of starting from scratch — quicker, and it doesn't count against your monthly image limit.
• There's a monthly limit on AI image generation so costs stay predictable. If you ever hit it, Roadie will tell you, and it resets at the start of the next month.
• You're always the editor. Your content pages (Profile, releases, merch, and so on) are still yours to edit by hand any time — Roadie drafts, you decide what sticks.
• Roadie remembers your conversation. Wander off to the Studio mid-project or come back tomorrow — your chat is right where you left it, generated images and all. No starting over.
• Roadie knows what's already on your site. It can see your current setup — your bio, your style, your theme, your tip jar, your shows and releases, whether you're live yet — so it picks up where you left off instead of asking you to re-enter things or re-offering a step you've already finished. Say "use what I already added" and it will. (If your genre field is blank but your bio says what you play, Roadie reads it from there — so it won't suggest a generic look when it can tell you're, say, a jazz guitarist.)
• Roadie keeps things moving. After it does something for you, it won't just go quiet — it'll tell you in plain words what changed and where to see it, then suggest the next step toward getting your site live (add a release? add your next show? time to go live?). You're always in the driver's seat — every change still waits for your okay — but you won't have to keep asking "okay, what now?"
• Roadie remembers the road, too. Tell it about a venue, the person who runs sound there, or how a gig went, and it'll offer to keep it — then bring it back up when it's relevant ("you're playing The Top Hat Friday — last time you wanted an extra DI box"). You always say yes before anything's saved.
• Roadie remembers your people, and keeps a list for you. Flag a special fan — a superfan, someone to comp, someone for the guest list — and Roadie will offer to remember them ("front row every Missoula show — comp her next time"). Ask it to remind you of something — "put Sarah on the Top Hat guest list," "email the booker before the show" — and it'll keep it on its radar. When you come back, it brings the pressing ones up first, unprompted, like a manager who already has the list ready. Say "done, I invited Sarah" and it crosses it off. As always, nothing's saved until you say yes.
• Roadie also remembers on its own — quietly, and only what you allow. As you chat, Roadie can automatically note durable, low-risk things (a venue detail, how a gig went, a standing preference) so nothing slips through the cracks. Anything with a phone number or email address — or anything it's unsure about — it always checks with you first instead of saving; it'll bring those up as a quick "want me to remember this?" you can accept or wave off. You choose exactly what it tracks: on the What I remember page, under What Roadie can remember automatically, flip the whole thing off or turn off any category (venues, gigs, fans, reminders, preferences). Contact details are never saved without your okay.
• You're in control of everything Roadie remembers. Click What I remember at the bottom of the Roadie panel to open a page with everything it's noted — your venues and their contacts, gig notes, the fans you've flagged, your reminders, and any standing preferences. From there you can edit any item, remove a single one, or Forget everything to wipe it all in one go (that last one can't be undone). You can also just say "forget that" in chat. It's your memory — review it, correct it, or clear it whenever you like.
• Something off? Tell us right from Roadie. If anything looks wrong, click Report a problem at the bottom of the Roadie panel (or just say "report this" in chat). One click sends our team your whole conversation and what you're seeing — no need to write it all up — so we can take a look fast. You'll get a reference number on the way out.

Related: The Roadie assistant, Your website.