Selling Music & Merch
Fan Club subscriptions
Fan Club subscriptions
Your fan club turns your most dedicated fans into recurring supporters. They pay a monthly (or yearly) membership, and in return they get access to members-only content you post. It's steady, predictable income — and 0% commission from us, just Stripe's processing fee.
Setting it up
- Connect Stripe first — fan club payments are recurring subscriptions that pay out to your account. See Connecting Stripe to get paid.
- Go to Fan Club in your dashboard and set:
- A monthly price (and, if you like, an annual price so fans can save by paying yearly).
- A headline and description — your pitch for why fans should join.
- A list of benefits — the bullet points of what members get (early access, behind-the-scenes posts, exclusive tracks, name in the credits, whatever you offer).
- Activate it.
Your fan club pitch then appears on your /connect hub and site with a join button.
How fans join
A fan clicks join, picks monthly or annual, and subscribes securely through Stripe. From that moment they're an active member with access to your members-only content. The subscription renews automatically until they cancel.
Members-only content
The point of a fan club is giving members something the public doesn't get. You can mark content as members-only — for example, a custom page or a campaign post. Members see it; everyone else sees a locked preview with an invitation to join.
Ideas that work well:
- Behind-the-scenes writing, demos, and works-in-progress
- Early access to new releases
- Members-only livestream links or playlists
- A monthly note from you
Managing members
Your members list shows who's subscribed, when they renew, and their payment status. Fans manage their own subscription — updating their card or canceling — through Stripe's secure customer portal, linked from their membership emails. That keeps you out of the billing-support business.
A few tips
- Price it for the long haul. A membership people keep for a year beats one they cancel after a month. Aim for a price your true fans won't think twice about.
- Post regularly. A fan club only feels worth it if there's something new. Even a short monthly update keeps members happy.
- Make the benefits concrete. "Exclusive content" is vague; "a new demo every month plus early ticket links" is a reason to join.
Thinking about launching a fan club? Talk it through with Jamey.