Selling Music & Merch

Fan Club subscriptions

Fan Club subscriptions

Your fan club turns your most dedicated fans into recurring supporters. They pay a monthly (or yearly) membership, and in return they get access to members-only content you post. It's steady, predictable income — and 0% commission from us, just Stripe's processing fee.

Setting it up

  1. Connect Stripe first — fan club payments are recurring subscriptions that pay out to your account. See Connecting Stripe to get paid.
  2. Go to Fan Club in your dashboard and set:
    • A monthly price (and, if you like, an annual price so fans can save by paying yearly).
    • A headline and description — your pitch for why fans should join.
    • A list of benefits — the bullet points of what members get (early access, behind-the-scenes posts, exclusive tracks, name in the credits, whatever you offer).
  3. Activate it.

Your fan club pitch then appears on your /connect hub and site with a join button.

How fans join

A fan clicks join, picks monthly or annual, and subscribes securely through Stripe. From that moment they're an active member with access to your members-only content. The subscription renews automatically until they cancel.

Members-only content

The point of a fan club is giving members something the public doesn't get. You can mark content as members-only — for example, a custom page or a campaign post. Members see it; everyone else sees a locked preview with an invitation to join.

Ideas that work well:

  • Behind-the-scenes writing, demos, and works-in-progress
  • Early access to new releases
  • Members-only livestream links or playlists
  • A monthly note from you

Managing members

Your members list shows who's subscribed, when they renew, and their payment status. Fans manage their own subscription — updating their card or canceling — through Stripe's secure customer portal, linked from their membership emails. That keeps you out of the billing-support business.

A few tips

  • Price it for the long haul. A membership people keep for a year beats one they cancel after a month. Aim for a price your true fans won't think twice about.
  • Post regularly. A fan club only feels worth it if there's something new. Even a short monthly update keeps members happy.
  • Make the benefits concrete. "Exclusive content" is vague; "a new demo every month plus early ticket links" is a reason to join.

Thinking about launching a fan club? Talk it through with Jamey.